The airline company Turkish Airlines has become a further Top Level Sponsor of the World Equestrian Festival, CHIO Aachen. This year, the famous major sports event is scheduled from July 11th-20th.
“Europe’s best airline fits in excellently with the consistent alignment of the CHIO Aachen as a strong international brand,” explained Michael Mronz, General Manager of the Aachener Reitturnier GmbH. In addition to the airline, Rolex, DHL and Mercedes-Benz are also Top Level Sponsors of the World Equestrian Festival. This international alignment relies on the close relationship with strong regional partners. As Top Level Sponsor, Turkish Airlines will be highly visible among others in the form of perimeter and obstacle advertising as well as taking on the role of sponsoring the famous jumping competition “Prize of Europe”. Turkish Airlines was once again voted the best airline by the largest worldwide passenger survey “Skytrax”.
“We are delighted that we are going to be part of the CHIO Aachen, this worldwide renowned equestrian sport event, as sponsor of the “Prize of Europe” in future,” commented Dr. Temel Kotil, Chief Executive Officer of Turkish Airlines. “The CHIO Aachen stands for the highest possible level of commitment and passion – two attributes that we also share here at Turkish Airlines. This partnership is a further expression of our commitment to top sporting performances.”
Around 360,000 spectators visit the traditional showgrounds at the Aachener Soers during the ten days of the show. 800 journalists cover the competitions, national TV broadcasts around 30 hours, the majority of which is live and TV coverage is transmitted in over 140 countries.