Rolex Steps Aside for Longines at the 2018 World Equestrian Games

It was trying enough to find a host for the 2018 WEG after Bromont’s short notice cancellation. However, it became even more difficult to come to an agreement with the main sponsors. In Aachen as well as in Mill Spring, North Carolina Rolex is the main sponsor. However, since 2013 the FEI is completely sponsored by Longines and therefore Longines is always the title sponsor of the FEI’s events.
Now an agreement has been reached for the 2018 WEG in North Carolina. The agreement has been announced this week. According to dressage-news.com Rolex will completely withdraw from the Tryon International Equestrian Center from September, 10 to September 23 and Longines as the FEI’s partner will be the official timekeeper.